The best marketing tools give you a good return on your investment – both time and money. When you’re building your next marketing strategy, keep these tips in mind.
Instant Gratification
People want to get things quickly and easily. Whether you’re mailing a postcard, updating your website, or sending an email, make your call to action simple (include only one), and place it in a prominent location. It should also be easy to understand and risk-free. EX:
The More You Know
When you’re crafting a headline, writing an email, or brainstorming podcast or blog topics – choose something that fills your reader’s knowledge gap in a way that will interest them. Here are a few examples:
- “Future Investing – from a crypto guru”
- “How to Organize your Desk for Success”
- “How to Love your Logo“
Never Fear
People feel more strongly about losses than they do gains, even when they are equal value.
EX: The fear of losing $50 is greater than the excitement of getting $50.
How can you implement this into your marketing? Give your audience a free trial or a small sample. Afterward, missing out on the features or losing the chance to have more will be more painful than the cost of your product or services.
All of these ideas are based on observed human behaviors. If you think about your own patterns, it isn’t hard to imagine that you would have a positive response to the idea of “instant gratification” or filling your knowledge gap – or that you would prefer to avoid a “loss” over the excitement of a “gain”. Implementing marketing tools that cater to standard behaviors is the best way to get the most from your investment.
Want to learn more?