Whether you’re planning an online ad campaign or getting ready to print some business cards, it is important to make sure your marketing tools have a consistent look and message – this not only helps make your marketing more recognizable, but also builds trust in your brand.
The following tips will help you keep your content consistent, with links to templates you can use to get started.
1) Plan Your Social Media Calendar
No matter which social media platform (or combination) you use , your posts will be most effective if you plan your content. Stock up on images, quotes, messages, hashtags and topics ahead of time. Keep a calendar so you will post consistently throughout the month.
Get started by downloading this social media calendar from the CoSchedule Blog
2) Create a Subscription List for an eNewsletter
Creating a subscription list is a great way to gather contacts. Send a monthly newsletter filled with helpful tips, offers, updates and information to create interest in your products, services, or events. Plan your eNewsletters in advance by adding topics and offers to a calendar. We can help you set-up a calendar, template and online subscription form.
Check out these 30 Fresh and Fun Ideas For Your Newsletter from the Pinpointe Marketing Blog
3) Write a Mission & Vision Statement
Read This: How To Write A Mission Statement from BPlans.com
4) Set Up A Style Guide for Consistency
A style guide is a great way to ensure your business is always represented the way you want it to be. A style guide can include a color palette, rules and formats for using your logo, an overview of your mission & vision statement, and themes, image examples and icon elements.
Here are some Style Guide Templates and Ideas from the Hubspot Blog
Still looking for help?