Your products have the BEST features – you’ve sourced the highest quality materials, and paid attention to every detail. Your service is impeccable. You have years of skilled experience, and provide excellent customer service, but here’s the thing…
people don’t want your boring bullet points.
Readers aren’t interested in your product features. They aren’t showing up for your list of services. They care about SOLUTIONS. Instead of using product descriptions and service summaries as your selling points,
tell people how your business provides solutions for their success.
People want to know how you solve their problems. Here are a few non-boring bullet points with ways you can do that:
- Show RESULTS! EX: Have a car wash/detailing business? Use a shiny, sparkling car as your main image. Sell closet organizing services? Show a perfectly organized closet next to your “schedule a consultation” button.
- Post VIDEOS of your product or service in action. EX. Show a before and after video of that car you just detailed or that closet you just organized.
- Share REVIEWS from happy customers. Nothing says your business provides success like a customer who says so! Encourage people to leave you a review.
Ready to get started on your next marketing campaign? We’re here to help you Sell SUCCESS!